Ola Electric has unveiled the #EndICEAge campaign to promote electric vehicle adoption in India, offering limited-period benefits worth over ₹20,000. The initiative aims to accelerate the transition from petrol-powered two-wheelers to electric mobility.
The campaign, which runs until March 16, 2026, includes a ₹10,000 cash discount and an extended 8-year battery warranty valued at up to ₹15,000 for customers purchasing a new Ola S1 scooter or Roadster motorcycle. This move provides both immediate savings and long-term value for consumers.
Additionally, Ola Electric has launched a social initiative as part of the campaign. New customers can share their transition from petrol to electric by uploading their last month’s petrol bills on social media, tagging Ola Electric, and using the #EndICEAge hashtag. Each day, three standout entries will be selected, and their petrol expenses will be adjusted against the payment made for the electric vehicle.
A spokesperson for Ola Electric stated, “For decades, India has been stuck in the petrol cycle, rising fuel prices, constant visits to petrol pumps, and a mobility system built on outdated technology. With #EndICEAge, we’re inviting riders across the country to break free from petrol dependency and move to electric.”
In celebration of India’s third ICC Men’s T20 World Cup victory, Ola Electric also announced the Champions Edition of its S1 Pro+ scooter and Roadster X+ motorcycle, available from March 15 until the end of April 2026.
Ola Electric offers a range of Gen 3 S1 scooters and Roadster X motorcycles, with prices for various models starting from ₹79,999. The company continues to expand its portfolio with innovative electric vehicle solutions.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).