With the unveiling of digital artwork of major Indian locations, MakeMyTrip has announced its entry into the non-fungible-token (NFT) bandwagon. According to the business, the first batch of these digitally created, immersive artworks will “unravel the majestic landscapes of Goa, Ladakh, Orissa, Himachal, Kashmir, Kerala, Meghalaya, Rajasthan, and Andamans.”
According to the online travel website, each NFT would cost around Rs 14,999. At least 25 tokens have been released for each artwork, and they will be offered for purchase on a first-come, first-served basis. These artworks were created using Polygon Blockchain, a premier Ethereum scaling and infrastructure development platform.
“The NFTs are a confluence of new-age know-how with the world of a journey because it captures the great thing about among the unique areas of India. We’re providing journey fanatics a never-before likelihood to be homeowners of this magnificence within the digital area,” said Sunil Suresh, Group Chief Marketing Officer, MakeMyTrip.
MakeMyTrip promises that the revenues from the sale of NFTs would be used to fund programs aimed at boosting sustainable tourism in the country.
Each artwork was conceptualized and designed by AI Bots, a web-based group of digital artists, and was created utilizing Generative Adversarial Networks (GANs), a tool that requires the creator to add a number of images and prepare AI algorithms in order to generate a practical depiction of the ultimate artwork.
To introduce these digital collectables, MakeMyTrip partnered with the KoineArth NFT platform. “With the launch of their NFTs, Indians worldwide can digitally personal the great thing about India, make it a part of their private legacy, and even present it to their family members. The artwork of NFTs is a good instance of how brands-with-a-purpose are working with digital artists to create artwork that captures their spirit,” stated Praphul Chandra, creator of KoineArth.
