Mahindra Group has appointed Purnima Lamba as its Chief Brand Officer, effective September 1, 2026, reinforcing the conglomerate’s focus on building a purpose-driven and future-ready corporate brand.
In her new role, Lamba will lead the Group’s corporate brand and communications strategy, while overseeing brand consistency across Mahindra’s diverse business verticals. She will also drive initiatives aimed at strengthening the Group’s visibility across traditional and digital platforms.
Dr. Anish Shah, Group CEO & MD, Mahindra Group said: “We are pleased to welcome Purnima Lamba as Chief Brand Officer. Her global experience, strategic thinking, bold creativity and deep consumer insight make her an ideal leader to further strengthen the Mahindra brand. As we continue to build a compelling brand narrative aligned with our values, vision and business ambitions, Purnima’s ability to elevate brands, inspire teams and translate insights into impact will be invaluable. I wish her the very best in this key leadership role.”
Lamba joins Mahindra after a nearly 25-year-long career at Unilever, where she held leadership roles across India, the UK and the Netherlands.
She has been recognised for building tech-enabled beauty experiences and pioneering digital media models that strengthened brand presence and expanded global reach.
Purnima holds a BSc and MSc in Management from the London School of Economics and Political Science.
Founded in 1945, Mahindra Group operates in more than 100 countries with over 324,000 employees and has businesses spanning automotive, farm equipment, IT, financial services, renewable energy, logistics, hospitality and real estate.