Lenskart has expanded its premium portfolio with the launch of Barcelona-born Meller in India and a new creative eyewear partnership with global pop-culture brand Popmart. The company said the move strengthens its vision of building a modern global “House of Eyewear Brands.”
The Popmart x Lenskart eyewear collection will debut in Singapore—online and in select Lenskart stores—from the first week of December. The range will feature collectible, character-inspired designs aimed at young consumers who prefer expressive, playful and culture-driven fashion accessories.
This partnership adds to Lenskart’s growing list of cultural collaborations, including Harry Potter, Hello Kitty, Pokémon, Dragon Ball Z, Superman, and Batman—efforts that the company says help deepen its connection with fan communities and emerging subcultures.
Meller, founded in Barcelona, is among Europe’s fastest-growing youth eyewear brands, known for its bold silhouettes and street-culture-inspired design language. With a strong following across Europe and the U.S., the brand will now enter India through Lenskart’s network. It will initially roll out to around 500 curated stores identified through GeoIQ data analytics, alongside availability on the Lenskart app and website.
Through brands like Meller, John Jacobs, Owndays, and partnerships with Popmart and global lens innovators such as Tokai and Rodenstock, Lenskart is consolidating a premium, design-led portfolio that targets the next generation of style-conscious customers.
“Our customers want global design and authenticity,” said Peyush Bansal, Co-founder & CEO, Lenskart. “Meller’s bold aesthetic fits perfectly into our House of Brands. With creative partnerships like Pop Mart, we hope to bring play, imagination, and collectability into eyewear.”
He added that Lenskart aims to become a platform that enables the next wave of expressive eyewear brands by providing scale, technology, supply chain strength, and design capabilities.
As the global eyewear market shifts toward multi-brand platforms, Lenskart’s House of Brands strategy seeks to position the company at the centre of this evolution—supporting design-driven brands and cultural collaborations across markets.
