Jindal Stainless, a leading stainless steel manufacturer in India, has announced its collaboration with Sunrisers Hyderabad (SRH), a prominent T20 league team, as the Official Stainless Partner. This marks Jindal Stainless‘ debut association with the Indian Premier League (IPL), reflecting the company’s strategic focus on expanding brand visibility and connecting with the youth through one of India’s most influential cricket platforms.
The partnership grants Jindal Stainless exclusive branding rights across key product segments, including stainless steel pipes and tubes, stainless steel rebars, and stainless steel kitchenware and sinks. Abhyuday Jindal, Managing Director of Jindal Stainless, expressed enthusiasm about the collaboration, stating, “Sunrisers Hyderabad is one of the top teams, consistently enthralling audiences with its high-octane performance. Our partnership with SRH marks an important step in our brand journey towards building a stronger connect with consumers. There is no better platform than cricket, one of the most powerful cultural forces, to drive this forward. As we continue to expand our presence across multiple regions in the country, this collaboration will help showcase the versatility and effectiveness of stainless steel in everyday applications to a wider audience.”
K Shanmugam, CEO of Sunrisers Hyderabad, echoed this sentiment, saying, “We are delighted to have Jindal Stainless as our Official Stainless Partner. This collaboration brings together two brands that are driven by performance, resilience, and commitment to excellence. We are confident that this association will help build strong connect across diverse audiences while creating long-lasting value for both brands.”
Vijay Sharma, Director of Corporate Affairs at Jindal Stainless, added, “This association is designed to go beyond visibility and create meaningful engagement across the ecosystem. By collaborating with a high-energy franchise like Sunrisers Hyderabad, we are creating stronger recall through a sharper and more relatable brand narrative. The partnership also helps us extend its value across our wider partner landscape, supporting stronger co-branded outreach during a high-impact sporting season.”
As part of the collaboration, Jindal Stainless will leverage premium content opportunities, featuring leading SRH sportsmen, alongside full team imagery and integrations across platforms. The brand will also establish in-stadium visibility through kiosks and activations on matchdays and co-create content initiatives with Sunrisers Hyderabad’s official digital channels. Through the association, the company’s strategic partners can also leverage approved co-branded assets, helping amplify outreach across retail, trade, and local market initiatives.
With this partnership, Jindal Stainless aims to harness the cultural and emotional connect of cricket in India, while reinforcing stainless steel’s position as a trusted, high-performance material across everyday and industrial applications.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).