Intellect Design Arena, a global leader in AI-first, enterprise-grade financial technology, has announced a significant collaboration with OnCost, Kuwait‘s leading FMCG retailer. This partnership marks a transformative step for OnCost as it adopts the eMACH.ai Retail 6DX platform across its branches, enhancing its retail operations with cutting-edge AI technology.
The deployment of the eMACH.ai Retail 6DX platform signifies OnCost’s strategic shift from traditional legacy systems to a cloud-native, microservices-led architecture. This transition is designed to meet the high consumer expectations and rapid digital adoption prevalent in the market. By moving away from monolithic systems, OnCost aims to create a responsive and evolving retail environment that enhances customer interactions.
The transformation supports OnCost’s “Customer First” philosophy, enabling a hyperlocal retail ecosystem tailored to the unique demands of the Kuwaiti market. Key features of the eMACH.ai Retail 6DX include seamless omnichannel integration, precision inventory management, enhanced checkout velocity, and hyper-personalised loyalty programs. These features aim to bridge the gap between physical stores and digital touchpoints, providing real-time visibility of sales and stock levels, and improving customer engagement through targeted promotions.
The platform’s architectural edge is highlighted by its ability to modernise point-of-sale systems, offer AI-driven rewards, and provide real-time analytics for data-driven decision-making. Additionally, it supports rapid scalability, allowing OnCost to onboard new stores and train operators efficiently, thus ensuring unhindered growth.
Rajan Thomas, Group CTO at OnCost, expressed enthusiasm about the partnership, stating, “With eMACH.ai Retail 6DX, we have a platform that mirrors our ambition – deeply local, infinitely scalable, and intelligently connected. By eliminating operational complexity and delivering instant insights, we are now better equipped to serve the Kuwaiti community with agility and precision.”
Debanjan Kumar, CEO of iDTC, also commented on the collaboration, noting that OnCost’s journey is a definitive example of first-principle reinvention. He emphasised that the implementation represents not just a technology deployment but a business transformation designed for resilience and relevance in the competitive Middle Eastern retail landscape.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).