Godrej Vikhroli Cucina, the culinary owned media platform of Godrej Industries Group, has released “Jingle Bells Unwrapped”, a reimagined version of the well-known Christmas carol that reflects how the festival is celebrated across India today.
The track has been created in collaboration with India’s all-vocal ensemble Voctronica and features Godrej Yummmiez along with celebrity chefs Amrita Raichand and Ajay Chopra. The song departs from traditional Western imagery associated with Christmas and instead focuses on urban Indian realities shaped by nuclear households, shared living spaces and everyday routines.
Speaking about the Campaign, Sujit Patil, Chief Communication Officer, Godrej Industries Group said, “Vikhroli Cucina, our owned media platform for food lovers has come a long way in creating engaging content and spark healthy narratives. Festivals today are as much about mindful choices as they are about memorable moments. With our Christmas jingle for Yummiez, we wanted to celebrate the growing shift towards smarter, protein-rich snacking without losing any of the fun, spontaneity or togetherness that make this season special. A quick, tasty snack can turn a rushed day into an evening of laughter around the table, and that is the spirit we have tried to capture. In line with our value of creating delight, we see Yummiez as a simple way to bring families and friends closer, one delicious bite at a time and we wish all a Christmas that is joyful and a little healthier.”
According to the company, the initiative highlights how modern celebrations are often centred around small moments, food and personal rituals rather than large gatherings or idealised imagery. The track underscores the idea that Christmas does not need to follow a single global template to feel meaningful.
Commenting on the campaign, Sujit Patil, Chief Communication Officer, Godrej Industries Group, said the initiative reflects evolving festive choices and celebrates togetherness through simple, familiar moments around food.
