Reinforcing its commitment to consumer-centric innovation, the Appliances Business of Godrej Enterprises Group (GEG) has introduced its latest advancement in laundry care — AI-Powered Turbidity Sensing Technology — in its front-load washing machine range.
The new technology is designed to detect and eliminate excess detergent residue, a commonly overlooked issue that affects fabric colour, texture, and skin health. The system intelligently optimizes the wash cycle, delivering up to 50% better detergent residue removal* for superior fabric care, enhanced skin safety, and improved garment durability.
Manufactured in India, the new range also features smart automation capabilities such as water level and load sensing, automated drum balancing, foam detection, spin speed optimization, and automatic tub-clean reminders — all aimed at ensuring higher wash performance and energy efficiency.
“At Godrej, we continuously strive to anticipate and address the evolving needs of our consumers,” said Maneesh Sharma, Product Group Head – Washing Machines, Godrej Enterprises Group. “Our AI-powered turbidity sensing technology tackles the challenge of detergent residue head-on, improving detergent removal by up to 50%*. This innovation reflects our dedication to purposeful, customer-centric, and sustainability-enhancing solutions.”
The launch is part of GEG’s broader product expansion across front-load, top-load, and semi-automatic washing machine segments. Backed by attractive festive offers such as extended warranties of up to four years, easy EMI options, and cashback deals, the company aims to achieve 40% growth in the overall washing machine category and 60% growth in the premium front-load segment during the ongoing festive season.
The new Godrej AI-powered front-load washing machines are now available across leading retail stores and major e-commerce platforms at a starting price of ₹51,000.
