The Security Solutions business of Godrej Enterprises Group is witnessing a strong growth trajectory, clocking a 20% year-on-year increase, fueled by rising demand from Tier 2 and Tier 3 cities and backed by its expansive channel partner network. Emerging markets now contribute nearly 30% of total revenue, marking a significant shift in India’s evolving security landscape beyond metropolitan areas.
The ongoing festive season has added further momentum, with higher consumer spending driving demand for home safety and surveillance solutions across digital and offline platforms. The company’s robust retail and service footprint of over 4,500 touchpoints, along with its advanced range of BIS- and ISI-certified safes, lockers, and connected surveillance products, has been instrumental in meeting the aspirations of India’s rapidly modernizing households.
The sector’s growth is also supported by strong macroeconomic factors, including a 14.5% rise in household financial assets in 2024, a 30% surge in festive online sales, and e-commerce shipments projected to cross ₹1.2 lakh crore. This has spurred interest among diverse customer segments — from homeowners seeking aesthetically integrated lockers to jewellers prioritizing certified safety systems, and institutions investing in modular strong room solutions.
Commenting on the development, Pushkar Gokhale, Business Head – Security Solutions, Godrej Enterprises Group, said:
“Emerging Tier 2 cities are not just catching up — they’re leading the way. From homeowners to jewellers and institutions, customers in these regions are demanding solutions that are secure, compliant, and suited to modern lifestyles. Our growth is powered by innovation but rooted in trust, reach, and relevance. We’re proud to be enabling safer living across India through solutions that reflect both our legacy and our future.”
In 2025, the business has sharpened its focus on Tier 2 cities such as Indore, Guwahati, and Kochi, driving awareness around home and institutional security through press interactions and influencer-led campaigns.
As part of its expansion strategy, the company is enhancing its portfolio with smart, contemporary, and design-forward solutions that balance functionality, aesthetics, and compliance. Certifications such as BIS and ISI remain a cornerstone of its brand philosophy, reinforcing consumer confidence and regulatory alignment.
With strong traction across regions and a roadmap centered on innovation and inclusivity, Godrej Security Solutions is poised to define the next era of secure living in India, staying true to its legacy while serving the aspirations of a rising Bharat.
