Bollywood actor Ranveer Singh’s protein supplement brand, SuperYou, has secured Series A funding from Nithin and Nikhil Kamath, the founders of Zerodha. The investment was made through Rainmatter Capital, the venture capital arm of Zerodha, with the amount not disclosed. Nikunj Biyani, cofounder of SuperYou, shared this update with Inc42.
Launched in November 2024, SuperYou was founded under Think9 Consumer, a venture studio. The brand aims to address protein deficiency in India by offering innovative protein-based products. SuperYou currently sells protein wafers in various flavors and plans to expand its product range to include breakfast cereals, biscuits, protein powders, and snacks. The fresh capital raised will be used to scale production and launch additional products.
Biyani emphasized that the startup is targeting aggressive pricing to make protein products more accessible to the masses. “We want India to transform from a protein-deficient to a protein-sufficient country,” he said. The company has ambitious plans to invest INR 40-50 crore over time, aiming to achieve INR 500 crore in revenue within the next five years.
SuperYou’s products are available on its website and on platforms like Amazon, Flipkart, Zepto, Blinkit, and Swiggy Instamart. Additionally, they are sold in offline retail outlets like Reliance Fresh, Noble Plus, WellnessForever, and 7/11.
This investment marks the latest addition to Rainmatter Capital’s growing portfolio in the health and fitness space, which includes brands like Ditch The Guilt, Evolved Foods, and Fittr. The funding comes at a time when health and wellness brands are attracting significant investor interest due to rising awareness of healthy lifestyles.
