According to unnamed sources, former BharatPe co-founder and MD Ashneer Grover and his wife Madhuri Jain have formed a new firm called Third Unicorn, which is targeting the fantasy sports sector with a new app called CrickPe. The software has been in development for four months and will be released in the coming weeks. It is now in closed beta and will be released to the public soon.
CrickPe, a fantasy sports website for cricket lovers run by former BharatPe co-founder and MD Ashneer Grover and his wife Madhuri Jain, could not be independently confirmed. While the website is operational, it appears to be incomplete or a fake version, with placeholders beneath the founders’ names and other data missing. This makes it impossible for Entrackr to establish whether or not this is Grover’s new website.
Ashneer Grover shared some details about Third Unicorn in a LinkedIn post last month, indicating that the company has been constructing a business that would shock the market without the use of VC financing and with a maximum of 50 people. Aseem Ghavri has also joined Third Unicorn as a co-founder, and the new firm will be in the B2C area. Ghavri also mentioned that the business has already begun hiring.
Ashneer Grover, a famous media personality and former co-founder of BharatPe, has formed a new startup called Third Unicorn with intentions to penetrate the B2C industry. CrickPe, a fantasy sports app for cricket aficionados, is now in beta testing.
The venture was created without the assistance of venture capitalists and will employ no more than 50 people. While Grover has lately been in the spotlight owing to his presence on Shark Tank India and his resignation from BharatPe, the Third Unicorn’s performance remains to be seen in a congested fantasy sports industry.
According to the information provided, Grover’s CrickPe appears to be seeking to build popularity by giving significant prizes and employing innovative marketing strategies, such as having cricketers engage with the platform. This is an ambitious attempt to disrupt the market’s major players, but it is unlikely to succeed in luring great cricketers who understand the value they provide to any platform. While many of the businesses on Shark Tank may be inexperienced, most cricketers are well-advised and well-informed.
