Hyderabad, July 13 : FoodWorks Limited, India’s largest foodservice company, the master franchise of ‘ Papeyes’,on Thursday announced the inauguration of Popeyes restaurant, the iconic US fried chicken titan here.
With a robust legacy nearing half a century, Popeyes® has firmly positioned itself as a global phenomenon, enchanting palates and earning loyal followers across the world, FoodWorks Executive Vice President and Head of Business at Popeyes (India) Mr Gaurav Pande said on the occasion.
The Popeyes restaurant in Hyderabad would be the 18th restaurant in India and fifth city in the South; he said that we have launched the flagship restaurants earlier in Bengaluru, Chennai, Manipal, and Coimbatore.
“Citizens of Hyderabad can now enjoy the bold Cajun flavours of fried chicken, burger (sandwich) in a brioche bun and French fries at the first store at Asian Satyam Mall, Ameerpet in the city, Pande said we are planning to launch 50 more restaurants by FY 24 including 13 in FY23.
The meteoric success of Popeyes® is attributed to its meticulous hand breading, battering, and marinating of locally procured fresh chicken for a full 12 hours in distinctive Cajun seasonings – a classic fusion of cayenne pepper, garlic, onion, black and white pepper, and celery, guaranteeing a truly memorable gastronomic adventure with each bite, he said.
Gaurav said “Our chicken, freshly sourced, freshly prepared and marinated over 12 hours, showcases our dedication to providing our customers with dishes that are flavourful to the very last bite”
To complete the gastronomic ensemble, the menu also offers balanced meal choices like Rice Bowls and Wraps, including vegetarian options, ensuring a holistic Popeyes® dining experience for all patrons. The brand has set a benchmark for its consumers with its iconic Hot & Messy Range, which is its signature fried chicken coated in flavourful sauces with Smoky Pepper and Sweet Chilli flavours.
This unique offering continues to be a delightful choice for all the Indian guests, he said.
Popeyes® has made its menu available at fingertips with its dedicated app (for Android and iOS) and mobile website (www.popeyes.in), facilitating home-based gastronomic indulgence. Jubilant FoodWorks Limited has established its own delivery fleet, fully equipped with e-bikes to ensure a seamless, zero-emission delivery of the Popeyes® experience, he added.
Jubilant FoodWorks Limited is part of the Jubilant Bhartia Group. Incorporated in 1995, the Company holds the exclusive master franchise rights from Domino’s Pizza Inc. to develop and operate the Domino’s Pizza brand in India, Sri Lanka, Bangladesh and Nepal.
In India, it has a strong and extensive network of 1,816 Domino’s restaurants across 393 cities.
In Sri Lanka and Bangladesh, the Company operates through its wholly-owned subsidiaries which currently has 48 and 17 restaurants respectively.
Jubilant FoodWorks also has exclusive rights to develop and operate Dunkin’ restaurants in India and Popeyes restaurants in India, Bangladesh, Nepal and Bhutan.
