Euro Pratik Sales Limited has announced the acquisition of a 51% stake in Chawla Brothers, a decorative surfaces business in North India, for ₹33.2 crore. The acquisition, which includes a capital infusion of ₹4.1 crore, is expected to be completed by March 31, 2026, and will be funded through internal accruals. This strategic move is part of Euro Pratik’s ongoing efforts to strengthen its presence and build a scalable integrated distribution platform.
Chawla Brothers, founded in 1978, has a strong reputation in the decorative surfaces industry, with a significant presence in Punjab, Haryana, Jammu & Kashmir, and Himachal Pradesh. The company operates across both wholesale (B2B) and retail (B2C) segments, supported by an extensive distribution network of over 450 dealers. It serves a diverse customer base, including architects, builders, contractors, OEMs, and retail consumers.
This acquisition marks Euro Pratik’s second strategic acquisition within the last four months, following the acquisition of URO Veneer World, which strengthened its presence in the southern market. Together, these acquisitions reflect the company’s focused strategy to expand its geographic footprint and deepen its presence across India.
Mr. Pratik Singhvi, Chairman and Managing Director of Euro Pratik Sales Limited, stated, “This acquisition is a key milestone in our growth journey as we continue to build a strong pan-India presence. Following the successful integration of URO Veneer World in South India, the acquisition of Chawla Brothers strengthens our foothold in North India. With a net debt-free balance sheet and strong internal accruals, we are well-positioned to pursue value-accretive growth opportunities while enhancing our distribution capabilities and product reach.”
The acquisition is expected to significantly strengthen Euro Pratik’s presence in the northern market and accelerate product penetration in underpenetrated regions. By leveraging Chawla Brothers’ established dealers’ network, Euro Pratik aims to enhance market access across both wholesale and retail channels. The integration will enable a gradual replacement of competing products with Euro Pratik’s own offerings, driving higher revenue and expanding overall market reach.
Additionally, the company will benefit from strong relationships with architects, builders, and interior designers, while capitalising on Chawla Brothers’ regional brand equity. Improved logistics efficiency through existing infrastructure and a deep understanding of local customer preferences are expected to further support sustainable growth.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).
This article is written by Kinjal and reviewed by Aman Shukla before publication.