Whirlpool of India Limited and PG Electroplast Limited have signed a definitive agreement for contract manufacturing of select models of Whirlpool-branded semi-automatic washing machines. The production will take place at PGEL’s facility in Roorkee, marking an extension of their existing relationship, as PGEL also supplies air conditioners to Whirlpool.
Key highlights of the partnership:
- ‘Make in India’ Initiative: This collaboration aligns with the government’s push for local manufacturing, aimed at delivering high-quality yet affordable products to Indian consumers.
- Potential for Growth: Both companies are exploring further collaboration opportunities to deepen their partnership.
Management’s perspective: Narasimhan Eswar, Managing Director of Whirlpool India, emphasized the synergy of Whirlpool’s design and technology with PGEL’s manufacturing capabilities, reinforcing their commitment to affordable, quality home appliances. Vikas Gupta, Managing Director (Operations) of PG Electroplast, expressed enthusiasm for the deeper collaboration, citing the goal of delivering exceptional value to customers.
About the companies:
- Whirlpool of India: One of India’s leading home appliance manufacturers, operating facilities in Faridabad, Puducherry, and Pune.
- PG Electroplast: A prominent EMS and contract manufacturing provider, with expertise in plastic injection molding and OEM/ODM solutions.
This partnership not only strengthens Whirlpool’s manufacturing capabilities but also supports its vision of offering innovative and efficient products under the ‘Make in India’ initiative.
