United Breweries Limited (UBL), part of the HEINEKEN Company, has officially launched its premium London Pilsner Strong Beer in Odisha, expanding its presence in India’s growing beer market. Known for its sophisticated taste and uncompromising quality, London Pilsner is crafted with European hops and undergoes a week-long ageing process at sub-zero temperatures to ensure a refined flavor.
Priced at just INR 160 for a 650ml bottle, this launch makes international-quality beer accessible to consumers in Odisha. The move reflects UBL’s commitment to catering to India’s evolving beer preferences while boosting category growth in emerging markets.
Speaking about the launch, Vikram Bahl, CMO of United Breweries Limited, said:
“By launching London Pilsner in Odisha, we are celebrating the state’s growing love for fine brews and recognizing its importance as a key market in India’s beer landscape. With London Pilsner, a premium beer positioned at an accessible price point, we are confident that this innovation will help bring back category growth.
