Unicommerce announced that the Sonova Consumer Hearing Business Group has adopted its Convertway solution to elevate the digital presence of the world-renowned audio brand Sennheiser.
Convertway, Unicommerce’s advanced customer engagement and marketing automation platform, is designed to help brands improve online sales by simplifying communication and converting interest into orders. Sennheiser, a brand known for over 80 years of excellence in sound engineering, is now leveraging Convertway to improve buyer interaction and optimize the end-to-end shopping experience.
With Convertway, Sennheiser now allows prepaid orders directly via WhatsApp, making the process faster, easier, and more convenient for customers. The platform also sends automated, personalized messages with order IDs, product info, and delivery updates—ensuring seamless, real-time communication.
In addition, Convertway enables WhatsApp and SMS-based follow-ups, helping customers confirm, adjust, or cancel their orders, ultimately reducing return-to-origin (RTO) issues and improving operational efficiency.
A major highlight is Convertway’s ability to tackle cart abandonment, which continues to be a challenge for online brands worldwide. With abandonment rates crossing 70% in 2025, Convertway helps brands like Sennheiser re-engage potential buyers through smart, personalized reminders—delivered directly on platforms where customers are most active.
By combining real-time tracking, actionable insights, and automated re-targeting, Unicommerce’s Convertway gives brands the tools they need to recover lost sales and drive sustainable growth in the digital commerce space.
