TVS Motor Company made a powerful international statement at EICMA 2025 in Milan, marking its debut at the world’s largest two-wheeler exhibition with six new product unveilings, advanced riding technology, and the global revival of British motorcycle icon Norton. The showcase underlined TVS’ strategic ambition to expand aggressively in Europe while positioning itself as a global mobility innovator.
The event highlighted a comprehensive mix of internal-combustion and electric vehicles, cutting-edge rider technology including AR-based helmets, and the brand’s global product roadmap. TVS also showcased the reborn Norton Motorcycles brand, following a £200 million investment over recent years to rebuild the legendary marque.
“With six new unveils, our global innovation ecosystem, and a resurgent Norton, we are ready to write a new chapter,” said Sudarshan Venu, Chairman, TVS Motor Company, at the event.
Six new models headline TVS’ EICMA showcase
TVS unveiled six new products designed for both Indian and global markets, strengthening its leadership in sporty motorcycling and urban mobility. These include:
• TVS Tangent RR Concept – a radical supersport motorcycle featuring a futuristic monocoque subframe and intelligent composite aerodynamics inspired by over four decades of TVS Racing technology.
• TVS eFX Three-O – the manufacturer’s most advanced electric motorcycle concept, engineered to set new performance standards in the EV segment. The EV features a futuristic silhouette with a digital cockpit, SmartXonnect integration, and a floating halo light signature.
• TVS M1-S Electric Maxi-Scooter – the company’s first premium electric maxi-scooter designed for European and urban global markets, targeting the premium urban mobility category.
• TVS Apache RTX 300 – a production-ready adventure tourer blending racing DNA with long-distance touring comfort, scheduled for European launch in Q1 2026. It features a 299.1cc DOHC engine producing 36 PS and 28.5 Nm, trellis frame, long-travel suspension, and SmartXonnect compatibility.
• TVS X electric scooter – showcased with Android Auto connectivity and smartwatch pairing capabilities for advanced ride analytics, navigation, and alerts.
• TVS RTR HyprStunt Concept – an aggressive urban stunt-focused motorcycle aimed at next-gen riders seeking lightweight, high-agility performance.
AR-enabled helmets and deep technology push
TVS also introduced Augmented Reality Heads-Up Display helmets, developed with Swiss startup Aegis Rider. The helmets project real-time navigation, hazard alerts, and call notifications into the rider’s field of view while maintaining focus on the road.
Alongside this innovation, TVS demonstrated advanced connectivity software, including:
- Android Auto for the TVS X console
- Smartwatch integration for the TVS iQube
- SmartXonnect technology suite for navigation, alerts, and digital documents storage
The technology emphasis signals TVS’ intent to compete with the world’s most advanced mobility makers in connected two-wheelers.
Norton Motorcycles revival showcased
In a major global highlight, TVS spotlighted the reborn Norton lineup — a modern re-imagination of the iconic brand known for 127 years of performance motorcycles. TVS confirmed it has invested £200 million in Norton’s revival, creating a new generation of premium motorcycles while preserving the brand’s British craftsmanship and racing heritage.
Expanding global mobility footprint
TVS emphasised its expanding international presence, noting that 35% of revenue now comes from outside India, supported by innovation centres in India, Indonesia, Bologna, and the UK. With the European rollout of new models and rising EV momentum, the company signaled an acceleration of its global expansion plan.
What this means for riders
TVS’ appearance at EICMA 2025 marks:
- A strong global brand positioning shift
- A push into premium performance motorcycles
- Greater alignment with global EV innovation
- Entry into augmented-reality rider tech
- The European return of Norton
With cutting-edge mobility design, connected technology, and a blend of EV and ICE machines, TVS has positioned itself among the world’s most forward-looking motorcycle manufacturers.
