Titan has announced the launch of its first exclusive Lab Grown Diamond (LGD) jewellery store in Mumbai under a new brand identity, “beYon – from the House of Titan.” The flagship store is scheduled to open on 29 December 2025, marking Titan’s formal entry into the emerging lab-grown diamond jewellery segment.
The beYon brand has been created to address the evolving adornment needs of women across lifestyle categories beyond Titan’s existing offerings such as watches, perfumes, sarees, and handbags. With a focus on contemporary preferences, beYon will feature a curated selection of lab-grown diamond jewellery, positioning the brand within a category that is steadily gaining visibility and consumer interest.
The Mumbai store will serve as the starting point for beYon’s retail journey. According to the company, this initial launch is part of a broader plan to build presence in key metropolitan markets. Titan intends to add a couple of more beYon stores in Mumbai as well as in Delhi in the near future, indicating a phased expansion strategy for the new brand.
