Tilaknagar Industries (TI), a leading Indian-Made Foreign Liquor (IMFL) manufacturer, is set to distribute AMARA Artisanal Pink Vodka, an innovative creation by Spaceman Spirits Lab Pvt Ltd. The makers of SAMSARA Gin have entered a royalty arrangement with TI for distributing Spaceman brands across select Indian states and international markets.
The collaboration enhances TI’s luxury and super-premium spirits lineup, which already includes Monarch Legacy Edition Brandy, Mansion House Brandy, and Courrier Napoleon Brandy. With AMARA Vodka joining SAMSARA Gin and SITARA Rum in TI’s distribution network from Q1 FY26, Spaceman aims to expand its market presence while TI strengthens its foothold in the premium liquor segment.
India’s vodka consumption surged by 16.5% in 2023, with the super-premium segment growing at 19.6% annually. AMARA is positioned to compete with global brands, offering an ultra-smooth, five-times distilled spirit crafted from Bangalore Blue Grapes and Deccan Plateau rice grains. Infused with strawberries, passion fruit, peaches, citrus, rose petals, lotus, and cherry blossoms, its fruit-forward profile and signature pink hue set it apart. A unique pink ruby filtration process enhances its purity and silky texture.
Priced between ₹2,500 and ₹4,500 for a 750ml decanter, AMARA will be available in high-end bars, luxury hotels, and select retail outlets across Goa, Maharashtra, Karnataka, Haryana, Delhi, and Rajasthan. International expansion into the UAE, UK, Singapore, and Global Travel Retail will follow in H2 FY26.
To support Spaceman Spirits’ growth, TI announced a ₹13.15 crore follow-on investment in September 2024, increasing its stake to 20%. This strategic move reinforces TI’s commitment to premium spirits and the evolving Indian liquor market.
