Tilaknagar Industries announced today that its Finance Committee has approved an investment of ₹8.03 crore in Round the Cocktails Private Limited, also known as Bartisans. Bartisans is a company focused on producing ‘ready to pour’ non-alcoholic beverages that can be mixed with alcohol for cocktails or enjoyed as mocktails.
The company has entered into three agreements with Bartisans and its promoters: a Share Subscription Agreement, a Share Purchase Agreement, and a Shareholders’ Agreement. This strategic investment will see Tilaknagar Industries subscribing to 2,352 Compulsory Convertible Preference Shares (CCPS) and one equity share, representing 13.52% of Bartisans’ share capital for ₹3 crore. Additionally, the company will purchase 163 equity shares and 3,781 CCPS from existing shareholders, adding a further 22.65% stake for ₹5.03 crore.
In total, Tilaknagar Industries will acquire 36.17% of Bartisans’ share capital on a fully diluted basis through this investment.
As of 10:48 am the shares were trading 1.90% higher at ₹308.70 on NSE.
In the fifth episode of the popular Shark Tank 3 series, a mother-son duo, Jordan and Jovita Mascarenhas, pitched their drink mixer brand, Bartisans. They sought to raise ₹1 crore in exchange for 2.5% equity.
The Mascarenhas presented their brand to investors Aman Gupta (co-founder and CMO of boAt), Radhika Gupta (MD and CEO of Edelweiss MF), Vineeta Singh (co-founder and CEO of Sugar Cosmetics), Peyush Bansal (co-founder and CEO of Lenskart), and Ritesh Agarwal (founder and CEO of Oyo Rooms).
Bartisans was introduced as a 100% natural, ready-to-pour cocktail mixer brand, which began in their kitchen and has now grown to a manufacturing unit with pan-India delivery. The duo even prepared mocktails for the judges, who were thoroughly impressed.
