Tata Consultancy Services (TCS) has been appointed as the Official AI & Technology Partner for the Schneider Electric Marathon de Paris. This three-year collaboration will leverage TCS’ expertise in artificial intelligence, data analytics, and digital innovation to enhance the race experience for both participants and spectators.
The Schneider Electric Marathon de Paris, attracting over 55,000 runners from 145+ countries, is the latest addition to TCS’ extensive portfolio of global running events. TCS currently partners with 14 global marathons, including major races in New York, London, and Boston, with over 600,000 runners participating annually. These partnerships highlight TCS’ commitment to revolutionizing endurance sports through cutting-edge technology.
TCS will integrate AI, digital twin technology, and predictive analytics into the marathon to optimize logistics, improve performance tracking, and enhance the overall race experience. This includes personalized training insights, race strategy recommendations, and advanced performance monitoring for athletes. The partnership also aims to contribute to the marathon’s sustainability efforts, ensuring a positive impact on both the environment and the community.
Beyond the race, TCS’ involvement extends to raising funds for charitable causes, with nearly $280 million raised in 2024 through TCS-supported events.
TCS, with a brand valuation of $21.3 billion, is recognized for delivering advanced IT solutions that address complex global challenges. This partnership with the Schneider Electric Marathon de Paris further reinforces TCS’ position as a leader in technology and its dedication to making a meaningful societal impact.
