Sula Vineyards shares surged 8% today, driven by the company’s strategic plans to diversify into the premium spirits segment. Known primarily for its wines, Sula Vineyards is now exploring opportunities in whisky, scotch, and vodka, signaling a significant expansion of its beverage portfolio.
The company is reportedly in advanced talks to acquire two to three smaller brands, which would help it establish a strong foothold in the fast-growing premium spirits market. This move aligns with Sula Vineyards’ broader vision to tap into high-margin categories and cater to evolving consumer tastes in India’s alcoholic beverages industry.
Sula Vineyards shares saw strong trading activity today, opening at ₹250.75 and touching a high of ₹267.40. The stock’s low for the day was ₹249.1. Despite today’s gains, Sula remains well below its 52-week high of ₹510.90, while maintaining a comfortable buffer above its 52-week low of ₹243.00.
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