Stove Kraft Limited (NSE/BSE: Stovekraft), a leading name in India’s kitchen and home appliances sector and the brand behind popular names like Pigeon, Gilma, and BLACK+DECKER, has announced ambitious plans to significantly grow its retail presence. The company aims to operate 500 exclusive stores by April 2027, signaling a major push to strengthen its connection with households across the country.
Recently, Stove Kraft celebrated a milestone with the launch of its 300th standalone Pigeon business exclusive outlet. This achievement highlights the company’s consistent performance and growing momentum in the highly competitive home appliances market. The expansion reflects Stove Kraft’s commitment to bringing its products closer to consumers, making quality kitchen and home appliances more accessible across India.
The company’s growth strategy focuses on both metro cities and smaller towns, with particular attention on North and West India. States like Uttar Pradesh, Maharashtra, Madhya Pradesh, and Bihar are expected to witness a significant increase in Stove Kraft’s retail presence as the company intensifies its outreach. By catering to Tier 1, 2, and 3 cities, Stove Kraft ensures that its products are within reach for a wide range of consumers.
To support this rapid expansion, Stove Kraft is actively inviting franchise partners to join its growing network of exclusive stores. The franchise model is designed to be entrepreneur-friendly, offering a rent-sharing arrangement that lowers entry barriers while ensuring mutual profitability. Franchisees receive comprehensive support, including guidance on site selection, marketing, staff training, legal formalities, and ongoing operational assistance. This approach not only accelerates Stove Kraft’s expansion plans but also empowers local business owners to become part of a trusted and fast-growing brand.
