Rose Merc Limited, a leading investment and marketing firm, has announced the signing of a Memorandum of Understanding (MoU) with WTSLN Fintech Private Limited (WhatsLoan), a digital lending technology service provider, to jointly develop and deploy AI-driven lending solutions across India.
The collaboration aims to enhance financial inclusion by improving access to credit for farmers, consumers, and MSMEs in underserved rural and semi-urban regions of Western and Northern India, including Maharashtra, Gujarat, Rajasthan, Uttar Pradesh, Punjab, and Haryana.
Key highlights of the partnership
- Development of digital platforms such as NeoLending, Digital Kisan Credit Card (KCC) built on RBI’s Unified Lending Interface (ULI), Co-Lending, Embedded Finance, and Loan as a Service (LaaS) models.
- Focus on reducing loan processing costs, improving turnaround times, and ensuring regulatory compliance under RBI and Government of India guidelines.
- Rose Merc will also explore equity investments and fundraising opportunities to accelerate WhatsLoan’s innovation and growth.
Purvesh Krishna Shelatkar, Executive Director of Rose Merc Limited, said, “This collaboration aligns perfectly with our vision to bridge financial access gaps for farmers, consumers, and MSMEs while fostering innovation in fintech.”
Timmana Gouda D, Co-Founder and CEO of WhatsLoan, added, “Partnering with Rose Merc will amplify our impact in creating inclusive financial ecosystems through technology-led lending models.”
The companies have formed a joint working group to oversee the partnership and review its progress quarterly.
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