RockingDeals Circular Economy Limited (RDCEL), India’s premier off-price retailer, has unveiled plans to invest ₹100 crore over the next 12 months. This strategic investment will drive the company’s expansion across India and into international markets. RDCEL aims to achieve revenue between ₹400-500 crore by FY27, with projected profit margins of 10-15%.
Key Investment Initiatives:
- Pan-India Expansion (₹43 crore): Development of warehousing infrastructure in South and West India and strengthening the supply chain.
- East Zone Growth (₹15 crore): Enhanced working capital for growing demand after the Guwahati warehouse launch.
- E-Waste Management (₹15 crore): Establishing a Faridabad facility with future capacity expansions.
- Pre-Owned Business Development (₹12 crore): Investment in reverse logistics and inventory management through a joint venture.
- International Expansion (₹12 crore): Infrastructure creation for Dubai operations, set for launch in H2FY25.
Retail Network Growth:
RDCEL plans to expand its retail presence from 24 to 100+ locations by FY27 through a mix of company-owned hubs and aggressive franchise programs targeting tier 2 and 3 cities.
About RDCEL:
Established in 2002, RockingDeals specializes in bulk trading of excess inventory, refurbished product distribution, and sustainable procurement. In FY24, RDCEL reported a total income of ₹49.86 crore with a profit after tax of ₹5.21 crore.
