Reliance Retail Ventures Limited (Reliance Retail), India’s largest retailer, and Delta Galil Industries Ltd., a global leader in branded and private label intimate apparel, activewear, and loungewear, have announced a strategic partnership in India. The collaboration, structured as a 50/50 joint venture, aims to revolutionize the apparel landscape in India by combining Delta Galil’s innovation with Reliance Retail’s extensive market reach.
The primary goal of this joint venture is to create an apparel innovation platform catering to the specific needs of Indian consumers. Delta Galil, known for its expertise in intimate apparel and activewear, will leverage the partnership to expand its footprint in India’s rapidly growing market. The company will offer a wide range of intimate apparel and activewear through retail, wholesale, and digital channels. In addition, Delta Galil will support Reliance in designing and manufacturing products for Reliance’s established brands.
Commenting on the partnership, V Subramaniam, Managing Director of Reliance Retail Ventures Limited, said, “Delta Galil’s position as a global innovator in intimate apparel and activewear aligns seamlessly with our mission to deliver high-quality and innovative products to Indian consumers. Together, we aim to elevate our offerings in intimate apparel and activewear across all our retail platforms.”
Isaac Dabah, CEO of Delta Galil, shared his enthusiasm about the collaboration, noting that Reliance Retail is one of the world’s fastest-growing retailers. “We are extremely proud to partner with Reliance Retail as we seek to tap into India’s dynamic consumer market of more than 1.4 billion people. This collaboration will allow us to merge our product design and manufacturing prowess with Reliance’s retail network, accelerating the growth of intimate apparel and activewear categories nationwide.”
The joint venture will kick off with a launch of Delta Galil’s intimate apparel and activewear brands, alongside the development of Reliance’s own products. The Athena collection for men’s and women’s intimates is expected to hit stores within the next 18 months.
With Reliance Retail’s unmatched distribution network and Delta Galil’s deep expertise in product innovation, the partnership is set to drive significant growth in key apparel segments in India.
