Raymond Lifestyle, one of India’s best-known names in men’s fashion and premium apparel, has joined hands with Unicommerce to bring all its digital retail operations under one unified system. Unicommerce, a leading e-commerce enablement SaaS platform, will help the company simplify and strengthen the way it manages its online business.
Under this partnership, Raymond will start using Unicommerce’s Uniware platform, which brings together key tools for order management and warehouse management. With this setup, Raymond can now centralise operations across different marketplaces as well as its own brand websites.
Raymond Lifestyle Limited—which houses popular brands like Raymond, Park Avenue, ColorPlus and Parx—offers a wide selection of clothing ranging from formals and casuals to ethnic wear, along with premium fabrics. With the new integration, all online orders, inventory, and deliveries for these brands can be tracked and handled from a single platform. Whether a customer shops through Amazon, Myntra or Raymond’s own website, the entire process becomes smoother and easier to manage.
Unicommerce’s technology brings in powerful automation, easy multichannel integrations and smarter warehouse processes. This will help Raymond speed up order fulfilment, cut down operational errors and offer a more consistent customer experience across both online and offline channels.
