RateGain Travel Technologies, a leading travel and hospitality technology company, has announced that it will acquire Sojern, a US-based AI-powered travel marketing and guest engagement platform, for a cash consideration of USD 250 million. The deal will be executed through RateGain’s newly formed subsidiary, RateGain Merger Sub, Inc.
Founded in 2007, Sojern has established itself as a major player in the travel technology space. It provides hotels and hospitality players with AI-driven solutions for marketing, audience targeting, multichannel activation, and guest experience. In 2024, the company reported revenues of USD 172.2 million, continuing its steady growth trajectory over the past three years.
The acquisition is a part of RateGain’s broader AI-first strategy. By integrating Sojern’s demand-generation strengths with RateGain’s distribution, analytics, and revenue optimization tools, the company aims to offer hotels and travel businesses a unified platform—helping them acquire, engage, and retain guests while boosting overall revenue opportunities.
To fund the deal, RateGain has approved additional investment into its wholly owned subsidiary, RateGain UK, and will also provide a corporate guarantee of up to USD 150 million for loan facilities to support the acquisition.
The transaction is subject to regulatory approvals, including anti-trust clearance in the United States (HSR filing). Completion is expected within the next 45 to 90 days.
Bhanu Chopra, Founder and Chairman, RateGain, stated, “This acquisition is another important step in advancing RateGain’s AI-first mission. Sojern’s proven financial performance and expertise in MarTech complement our unified vision of embedding AI across every workflow in hospitality, from guest acquisition to retention and wallet share expansion. Just as important, both organizations share a culture of customer orientation, innovation and agility. Together, we can help hospitality businesses make smarter decisions, adapt faster to changing guest behaviors, and create seamless experiences throughout the guest journey, while building a thriving workplace for our teams.”