RateGain Travel Technologies Limited announced a highly successful collaboration between its platform, Adara, and Visit California, a prominent Destination Marketing Organization (DMO) in the U.S. The partnership resulted in a remarkable 223x ROI across marketing campaigns that promoted tourism in various California destinations, including San Francisco, Santa Monica, and West Hollywood.
The campaigns leveraged real-time travel intent data, allowing multiple DMO partners to engage with audiences at every stage of the marketing funnel. The program utilized display, video, and native ad placements, which resulted in exceptional returns on investment for all destinations involved, with San Francisco achieving a 3200x ROI.
