Radico Khaitan Ltd, one of India’s largest homegrown alco-bev companies, has forayed into the luxury vodka segment with the launch of its premium offering — The Spirit of Kashmyr. Announced via a press release on July 28, 2025, the new product aims to tap into the growing demand for high-end, culturally rooted spirits and marks a major milestone in the company’s premiumisation journey.
Crafted with Pampore saffron and glacier-fed Himalayan spring water, The Spirit of Kashmyr is positioned as a luxury product that combines tradition, purity, and craftsmanship. It will initially be rolled out in Uttar Pradesh, followed by Goa, Maharashtra, and other key Indian markets. The brand features two variants — Indian Natural Vodka and Indian Saffron Vodka — priced at ₹2,500 and ₹3,000 respectively for the 750ml pack.
Commenting on the launch, Managing Director Abhishek Khaitan stated that this new offering reflects Radico’s vision to build globally benchmarked brands rooted in Indian heritage. Chief Operating Officer Amar Sinha added that this is a tribute to the spirit of Bharat and its centuries-old legacy, signalling the company’s intent to lead the luxury vodka space in India.
The company also announced an integrated nationwide campaign featuring rich storytelling and immersive brand experiences to promote The Spirit of Kashmyr, which it claims is India’s first homegrown luxury vodka.
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