Prospect Consumer Products Limited, formerly known as Prospect Commodities Limited, has entered the premium snacking segment with the launch of its gourmet snack line, DriFrutz, in retail markets across India. This marks the company’s strategic move into the Direct-to-Consumer (D2C) category.
The DriFrutz range offers a variety of flavored nuts and dry fruits, including Classic Roasted & Salted, Bold Peri Peri, Rich Cheese, and Indulgent Chocolate. The company aims to cater to the growing demand for healthier snacking options that combine taste and nutrition.
Speaking about the launch, Managing Director Vimal Mishra stated, “DriFrutz bridges the gap between premium quality and everyday snacking accessibility. It reflects our commitment to meeting the evolving preferences of modern consumers.”
Prospect Consumer Products has established itself as a key player in the cashew trading industry since its inception in 2022. Known for its premium-quality cashew kernels and by-products, the company sources raw materials from trusted suppliers across Africa, South Asia, and India.
The launch of DriFrutz represents the first phase of Prospect’s comprehensive retail strategy, with a focus on innovation, sustainability, and market expansion.
Disclaimer: This document includes forward-looking statements that are subject to risks and uncertainties. The company disclaims responsibility for actions taken based on this information.
