Poonawalla Fincorp Limited (PFL), a leading NBFC under the Cyrus Poonawalla Group, has launched its Shopkeeper Loan Business, aimed at supporting small retailers and kirana stores across India. This initiative is part of PFL’s strategic focus on Consumer and MSME Lending, reinforcing its vision to be the preferred financier for the self-employed segment.
Recognizing the critical role small retailers play in India’s economy, PFL’s Shopkeeper Loan addresses key financial challenges such as cash flow, inventory financing, and customer management. The goal is to boost operational efficiency and long-term business sustainability.
Speaking about the launch, Mr. Arvind Kapil, MD & CEO of Poonawalla Fincorp, stated,
“India’s small retailers are the backbone of our economy. Our Shopkeeper Loan is designed to meet their unique credit needs and fuel their growth in a competitive market.”
Traditionally reliant on family funds, small businesses in semi-urban and rural areas often lack access to formal credit. PFL aims to bridge this gap by offering customized, timely, and accessible financial solutions.
In the initial rollout, the company is operationalizing the business across 44 locations, backed by a robust, customer-first system. The Shopkeeper Loan is PFL’s fourth new business launch, underscoring its aggressive expansion and commitment to financial inclusion.
By offering tailored loans through a risk-first, tech-driven approach, PFL seeks to enhance the competitiveness and growth of small retailers — vital players in India’s retail landscape.
