Poonawalla Fincorp, a financial services arm of the Cyrus Poonawalla Group, has introduced PL Prime Digital 24×7, an industry-first, fully digital personal loan offering targeted at salaried professionals. This initiative aims to provide instant access to credit with loan amounts of up to ₹15 lakh, ensuring a seamless borrowing experience without paperwork or collateral.
Key Features of PL Prime Digital 24×7
- Instant Approval: Eligible customers can get their loans approved within 15 minutes.
- Fully Digital Process: The application, approval, and disbursal process is completely paperless.
- 24×7 Accessibility: Loans can be availed anytime via mobile app, website, or authorized partners.
- Flexible Repayment: Borrowers can choose longer EMI tenures to ease repayment.
- Zero Collateral: No security or guarantor is required.
CEO’s Statement on the Launch
Arvind Kapil, MD & CEO of Poonawalla Fincorp, emphasized the company’s vision for providing a hassle-free and efficient lending experience. He stated, “Access to credit should be seamless, efficient, and tailored to the fast-moving lives of professionals. PL Prime Digital 24×7 eliminates paperwork and delays, offering funds when needed most.”
He also highlighted the company’s risk-first approach in lending, ensuring customized loan offerings based on calibrated risk assessment.
Market Insights & Growth Prospects
- Personal loan demand in India has grown by 27% YoY, indicating increasing reliance on unsecured credit.
- Poonawalla Fincorp has an AUM of ₹30,984 crore as of December 31, 2024, with operations across 18 states and 2 Union Territories.
- The company continues to integrate technology-driven solutions to enhance lending experiences and improve customer satisfaction.
About Poonawalla Fincorp
Poonawalla Fincorp is a systemically important NBFC, registered with the Reserve Bank of India (RBI). The company provides a range of financial services, including pre-owned car finance, personal loans, business loans, loans to professionals, and machinery loans.
For more details, visit Poonawalla Fincorp’s official website.
Disclaimer: The information provided in this article is for informational purposes only and should not be considered financial or investment advice. Please conduct your own research or consult a financial advisor before making any financial decisions.
