Poonawalla Fincorp, a Cyrus Poonawalla Group-promoted NBFC, has forayed into the gold loan business as part of its ongoing expansion of secured lending products. The company aims to meet the rising demand for quick and reliable financing solutions across India, especially in Tier 2 and Tier 3 cities.
The gold loan product is designed to provide customers with fast approvals in under 30 minutes, minimal documentation, and flexible repayment options. The offering allows individuals and businesses to unlock the value of their gold without selling it—supporting financial needs ranging from business expansion to agricultural and personal expenses.
“Our gold loan offering represents a natural progression in our secured lending portfolio, combining traditional value with modern convenience,” said Arvind Kapil, MD & CEO of Poonawalla Fincorp. He emphasized the company’s customer-first approach, highlighting a focus on asset safety, transparency, and reliable service.
To support this expansion, the company plans to open 400 new branches over the next four quarters, with a strong emphasis on deepening its presence in underserved regions. PFL has already onboarded industry professionals to deliver tailored financial solutions and elevate customer service quality across locations.
The gold loan market in India is expected to grow steadily, supported by increasing demand in both urban and rural segments. Poonawalla Fincorp is betting on the segment’s low credit risk and resilience in uncertain economic conditions. The company’s product is built on trust, transparent valuation, and a governance-first approach.
With an AUM of approximately ₹35,550 crore as of March 31, 2025, and operations spanning 18 states and 2 union territories, PFL continues to build its footprint across the country. Its offerings include pre-owned car finance, personal and professional loans, loans against property and machinery, commercial vehicle loans, and more.
