Paytm has become the latest fintech to move away from third-party payment orchestration platforms such as Juspay, as it plans to route all transactions directly through its own Paytm Payments Services Limited (PPSL) starting April 1, 2025, reported MoneyControl.
The company notified merchants that it would no longer facilitate transactions routed via intermediaries like Juspay and advised partners to shift to direct integration before the deadline to avoid any disruptions.
“Thank you for choosing PPSL as your preferred payments partner. It is our constant endeavor to provide our merchants with leading payment solutions. To uphold this commitment and provide a more streamlined experience, we have further enhanced our payment gateway experiences. As part of this advancement, effective Apri 1, 2025, PPSL will be facilitating transactions which are routed directly to PPSL and will no longer facilitate transactions routed via Juspay,” the email read.
With this move, Paytm joins a growing list of fintech players—Razorpay, PhonePe, and Cashfree Payments—that have also exited third-party platforms. The broader industry trend reflects a shift toward direct transaction processing, aimed at ensuring better compliance, control, and operational efficiency.
