Ola CEO Bhavish Aggarwal recently revealed plans to launch the company’s highly anticipated electric motorcycle, sharing updates from his visit to Ola’s manufacturing hubs. The upcoming electric motorcycle will be produced at Ola’s Futurefactory, which features an all-women assembly line. Additionally, the Gigafactory is gearing up for commercial battery production, a significant move for enhancing Ola’s EV supply chain control.
This announcement comes at a challenging time for Ola, as the company faces scrutiny over its after-sales service. Comedian Kunal Kamra has highlighted Ola’s service issues, sharing complaints from customers and criticizing the company’s response to repair delays. Kamra even created a satirical deepfake video mocking Aggarwal’s handling of customer complaints, further spotlighting service concerns.
The public feud between Kamra and Aggarwal began in October, with Kamra calling out Ola for its high complaint volume. Aggarwal responded by challenging Kamra to spend a day at an Ola service center, an exchange that garnered widespread attention. Many social media users have shown support for Kamra, sharing their own complaints and voicing concerns over Ola’s service.
Despite these challenges, Ola is moving forward with ambitious plans. The Futurefactory is set to manufacture the new electric motorcycle, while the Gigafactory’s upcoming battery production is expected to strengthen Ola’s control over its EV supply chain. However, Ola’s service practices remain under regulatory scrutiny, with the Central Consumer Protection Authority (CCPA) issuing a Show Cause Notice questioning its customer service standards. Ola claims to have resolved 99.1% of complaints filed through the CCPA, but the Department of Consumer Affairs is investigating this claim to ensure customer satisfaction.
As Ola pushes towards its expansion in the EV market, it faces the dual challenge of enhancing its product line while addressing mounting customer service issues.
