Nestle SA has revised its 2024 organic sales growth forecast to around 2%, down from the previous estimate of 3%, reflecting a more cautious outlook for the year. This adjustment comes as the company continues to navigate global market challenges.
Alongside this revision, Nestle has introduced two new global cuisine brands, Mings and Tapatío, as part of its strategy to meet growing demand for international flavors.
- Mings was created in collaboration with celebrity chef Ming Tsai, bringing decades of culinary experience and a fusion of East-West flavors to the market.
- Tapatío, developed with Mexican chefs in partnership with a family-owned hot sauce brand, aims to introduce new and authentic meals inspired by Mexican cuisine.
“Introducing both Mings and Tapatío into our range of frozen meals is just one more way we’re meeting consumers with the accessibility they want in the bold flavors they crave,” said Tom Moe, president of meals for Nestle USA. Moe emphasized the growing demand for international cuisine, particularly driven by Gen Z, and highlighted that Nestle is positioning itself to meet this demand with continued innovation.
Nestle’s brand launches reflect its commitment to capitalizing on fast-growing markets by creating authentic culinary experiences, supported by established chefs and local expertise.
