Motilal Oswal Financial Services Limited (MOFSL) unveiled its refreshed brand identity on January 31, 2025, aiming to reinforce its legacy of trust while modernizing its outreach to the new generation of investors. The rebranding is centered around the company’s continued commitment to “Solid Research. Solid Advice.”
Key Highlights of the New Brand Identity:
- The refreshed logo, featuring the “Arc of Essence,” symbolizes the company’s focus on identifying valuable investment opportunities within the equity market.
- The Oxford blue color in the logo represents professionalism, legacy, and reliability, while the updated typeface underscores modern relevance and approachability.
Statements from Leadership:
Mr. Motilal Oswal, Group Managing Director and CEO, emphasized that while the visual identity has evolved, the company’s core values of trust, consistency, and excellence remain unchanged. He added, “The new logo reflects our journey of adaptability combined with consistency to help clients achieve their financial goals.”
Mr. Sandeep Walunj, Group Chief Marketing Officer, highlighted that the rebranding aims to connect with modern investors by focusing on innovation, clarity, and purpose, aligning with changing investor expectations.
Legacy and Future Vision:
With nearly four decades of experience, MOFSL’s new identity seeks to combine its legacy strengths with a forward-thinking approach. The company remains committed to guiding clients in their financial journeys by delivering insightful research and personalized advice.
MOFSL continues to serve over 11.5 million clients across 550 cities with assets under advice of Rs 6 lakh crore, focusing on wealth management, capital markets, and asset management.
