Salesforce recently announced a strategic partnership with Monte Carlo, a major fashion brand, that will transform the latter’s consumer engagement operations across multiple channels. The partnership seeks to accelerate Monte Carlo’s transformation from a winter-wear icon to a beloved brand in India’s dynamic fashion industry, appealing to customers of all ages throughout the year while maintaining its renowned status in winter-wear.
In the exchange filing, Monte Carlo shared, “Monte Carto’s choice to adopt Salesforce CRM aligns with its vision of becoming a digital-first, data-driven organisation that harnesses advanced technology to elevate customer experiences. With Salesforce, Monte Carlo aims to reshape the customer journey with a unified, 360-degree view of its customers across both online and offline platforms.”
The company has embraced Salesforce Data Cloud to achieve a single, unified view of each customer. With this platform, Monte Carlo will be able to create efficiency across all communication channels, making sure every engagement becomes easier and more efficient.
Furthermore, Monte Carlo is committed to providing customers with an exceptional experience at every point of their journey—before, during, and after the sale—and is doing so by leveraging Salesforce Service Cloud. The company is implementing a customized loyalty solution that goes beyond typical point-based systems, providing consumers with a unique and rewarding experience.
