Khadim India Limited has announced a new collaboration with Underlinen Fashion House Private Limited, the exclusive distributor of Puma socks in India. This partnership will allow Khadim to sell Puma socks through its retail outlets across the country, marking an important step in expanding its retail presence.
Khadim India revealed this development in an exchange filing, expressing its intention to strengthen its position in the market by offering Puma socks, a popular product from the well-known German brand. This move aims to cater to the changing preferences of younger customers, adding a globally recognized brand to Khadim’s offerings.
Following the announcement, shares of Khadim India saw a rise of over 3%, reflecting positive market sentiment around the partnership. The collaboration is expected to boost the company’s appeal to a broader customer base while meeting the evolving demands of the Indian retail market.
