ITI Limited, India’s first PSU established after independence and a leading telecom manufacturing firm, is set to roll out a cutting-edge pilot project in Uttar Pradesh, integrating Artificial Intelligence (AI) and Big Data Analytics to tackle road accidents and improve traffic enforcement.
Partnering with technology company mLogica, this initiative will build an advanced analytics platform capable of gathering and processing real-time data from multiple sources like traffic movement, environmental conditions, driver records, vehicle performance, and detailed accident history.
The aim is to develop scalable AI models that can pinpoint accident black spots, uncover the underlying causes of road mishaps, and offer predictive insights to help authorities implement preventive strategies. Approved by the Union Ministry of Road Transport and Highways (MoRTH), the six-week prototype will act as a testbed to simulate various intervention models and track their real-time impact on public safety outcomes. The project also plans to support the UP government’s future implementation of AI in broader transport services such as e-licensing, challan processing, and the Vahan Sarathi registries.
With a proven track record in e-governance, ITI Limited is already handling initiatives like Maharashtra’s Aaple Sarkar Seva Kendra and has secured major contracts for surveillance and GIS-based land management systems in Odisha and Chhattisgarh worth nearly ₹88 crore.
