GRM Overseas, a well-known Indian basmati rice exporter and important player in the FMCG industry, has announced a partnership with Solariz Invest in Chile. This strategic partnership marks a turning point in GRM’s global growth ambitions, introducing its iconic basmati rice brand ‘Tanoush’ to Chilean customers through Solariz Invest’s wide-reaching distribution network. Tanoush will be available in 1kg and 5kg packs.
A per the agreement, Solariz Invest will be the only distributor of GRM Overseas products in Chile. With a strong presence and expertise in the region, Solariz Invest is well-positioned to increase GRM’s market penetration and brand visibility.
The partnership with Solariz Invest in Chile reflects GRM’s strategic aim of expanding into new markets, increasing brand visibility and supporting long-term growth through strong collaborations.