Grasim Industries, through its cellulosic fibre division Birla Cellulose, has announced a strategic partnership with Circ, a U.S.-based textile-to-textile recycling company. This collaboration aims to drive growth in the availability and accessibility of recycled fibres in the global textile industry.
As part of this partnership, Birla Cellulose will purchase up to 5,000 tons of Circ’s recycled pulp annually over the next five years. This pulp will be converted into lyocell staple fibre, supporting the production of sustainable and recycled materials. The partnership aligns with Grasim’s commitment to environmental sustainability and the development of a circular economy within the textile sector.
Key Quotes:
- Peter Majeranowski, CEO of Circ: “Our partnership with Birla Cellulose represents progress toward scalability and demonstrates the industry’s commitment to a circular economy.”
- Dr. Aspi Patel, CTO of Grasim Industries: “This partnership is a vital step in advancing sustainable innovation in the textile industry.”
Through this collaboration, Grasim and Circ aim to meet the growing demand for eco-friendly textiles, contributing to a more sustainable fashion industry and setting new standards for environmental stewardship in textile manufacturing.
