Decathlon, the global sports retail giant, has announced plans to invest Rs 933 crore (100 million euros) in India over the next five years. The investment will focus on expanding its physical store presence to 190 locations, enhancing its digital footprint, and significantly boosting local manufacturing.
The company aims to increase the share of locally manufactured products in its Indian stores from 68% to 85% by 2026, aligning with its goal to make India a central manufacturing hub for its global product range.
Decathlon also plans to launch initiatives like “Play for Practice,” aimed at creating opportunities for sports participation through events, playgrounds, and coaching classes.
Steve Dykes, global chief retail and country officer at Decathlon, highlighted India’s potential to become a global manufacturing and innovation hub for the company, signaling a commitment to nurturing local talent and supporting India’s journey towards becoming a sporting powerhouse.
Sankar Chatterjee, CEO of Decathlon India, echoed similar sentiments, noting the dynamic nature of the Indian market and its burgeoning sports culture. The investment reflects Decathlon’s unwavering belief in the country’s potential and its commitment to contributing to its economic growth.
