Cupid Limited has announced that it has entered into a Term Sheet to acquire a strategic stake in Mansam, a Saudi Arabian luxury fragrance brand promoted by Key Notes Trading LLC. The investment will be made through a fund structure managed by GII Investment Management Limited.
Founded in 2022, Mansam is positioned as the first Arabian luxury fragrance brand with global ambitions. The brand is focused on creating a strong identity in the high-end perfume industry and aims to expand its footprint internationally.
This strategic move will enable Cupid Limited to strengthen its presence in the lifestyle and consumer goods space, while also capitalizing on the rapidly growing Middle Eastern luxury market. The region has been witnessing strong demand for premium fragrances, making it a lucrative growth avenue for global brands.
Cupid Limited stated that this development is part of its long-term strategy to diversify and scale its portfolio, aligning with evolving consumer trends and international expansion opportunities.
The company emphasized that this information is being shared for the knowledge and benefit of its stakeholders.
