Cupid Limited has received in-principle approval from its Board of Directors to establish a new FMCG manufacturing facility in the Kingdom of Saudi Arabia (KSA), marking a significant step in the company’s global expansion plans. Listed on both BSE (530843) and NSE (CUPID), this will be Cupid Limited’s first manufacturing unit outside India and a major milestone in its international growth journey.
The proposed Saudi Arabia facility is aligned with Cupid Limited’s long-term FMCG growth strategy and is aimed at strengthening its footprint in overseas markets, starting with the Gulf Cooperation Council (GCC) region. By setting up local manufacturing in KSA, the company expects to enhance its regional supply chain capabilities, improve speed to market, and ensure better product availability across Saudi Arabia and other GCC countries.
Cupid Limited plans to fund the project entirely through internal accruals, reflecting a disciplined and self-funded approach to expansion. The initiative will move forward after the completion of detailed feasibility evaluations and the receipt of all required regulatory and statutory approvals in the region.
Establishing a manufacturing base closer to key international markets is expected to significantly improve service efficiency and operational responsiveness. The move also positions Cupid Limited to better cater to growing FMCG demand in the Middle East while reducing logistics timelines and strengthening relationships with regional distributors and partners.
