Choice International Limited (BSE: 531358 | NSE: CHOICEIN), one of India’s leading diversified financial services groups, has announced a series of strategic acquisitions to expand and enhance its wealth management business. The company, through its subsidiaries, has entered definitive agreements to acquire the distribution business of the Fintoo Group. This includes the distribution of wealth products, insurance products, Alternative Investment Funds (AIFs), and Portfolio Management Services (PMS) currently managed under Mihika Financial Services Private Limited and Mihika Insurance Marketing Firm LLP. The acquisition is expected to add approximately ₹300 crores to Choice International’s assets under management (AUM), while also bringing in Fintoo’s insurance distribution operations, client base, team, IT systems, and infrastructure.
In addition, Choice International has acquired the distribution business of Glory Prime Wealth Private Limited, a Pune-based wealth products distributor managing an AUM of ₹210 crores. This move strengthens the company’s presence in Western India and broadens its reach among affluent and emerging affluent investors. Further expanding its footprint, Choice has partnered with four mutual fund distributors in Himachal Pradesh, merging their wealth management business with Choice and contributing an additional ₹125 crores in AUM.
These strategic moves underline Choice International’s focus on building a tech-driven, multi-channel wealth platform. By integrating the strong distribution networks of Fintoo and Glory Prime, the company aims to provide comprehensive, personalized, and scalable investment solutions. With these acquisitions, Choice International is solidifying its position as a leading player in India’s wealth management sector, offering enhanced services to a growing client base across the country.
