Bata India has recently announced that the company partnered with quick commerce platform Zepto to offer swift delivery of its fashion and festive footwear collections. As the demand for fashion products rises, driven by the growing quick commerce market with a CAGR of over 4.5%, this collaboration aims to meet customers’ needs for convenience and speed.
Initially launched in Delhi-NCR, the partnership will soon expand to major metropolitan cities across India, offering a wide range of footwear. With an estimated 48 lakh weddings expected in the coming months, Bata and Zepto are set to cater to last-minute style needs, ensuring customers can quickly access trendy and high-quality shoes.
Gunjan Shah, CEO of Bata India, emphasized the company’s commitment to transforming its omni-channel presence, making it easier for customers to shop both online and offline. The partnership with Zepto ensures that Bata’s customers enjoy rapid doorstep delivery, enhancing convenience and accessibility.
Aadit Palicha, CEO of Zepto, shared excitement about the partnership, stating the goal is to offer a seamless shopping experience and quick access to Bata’s stylish and comfortable footwear collection.
This collaboration between Bata and Zepto is set to redefine the footwear shopping experience, offering speed, convenience, and a wide selection of quality shoes, meeting the demands of today’s fast-paced consumers.
