Bajaj Auto has completed a major international acquisition by securing 100% ownership of Pierer Bajaj AG (PBAG) through its Netherlands-based subsidiary, Bajaj Auto International Holdings BV (BAIH). The deal, finalised on November 18, 2025, marks one of Bajaj Auto’s biggest strategic moves, giving it direct control over leading European motorcycle brands.
What the acquisition means
BAIH has acquired all 50,100 shares of PBAG, bringing Pierer Bajaj AG entirely under Bajaj Auto’s umbrella. Through this ownership:
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Bajaj Auto now indirectly controls approximately 74.90% of PIERER Mobility AG (PMAG) and KTM AG, two of Europe’s most prominent motorcycle companies.
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The Pierer Group has fully exited from PBAG, PMAG and KTM.
Major changes announced
1. Name changes
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Pierer Bajaj AG → Bajaj Auto International Holdings AG
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PIERER Mobility AG → Bajaj Mobility AG
2. Board reconstitution
Supervisory and management boards across PBAG, PMAG and KTM will be restructured to reflect Bajaj Auto’s complete ownership.
3. Stock exchange listing
PMAG — soon to be Bajaj Mobility AG — will continue to remain listed on:
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SIX Swiss Exchange (Zurich)
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Vienna Stock Exchange
How the deal unfolded: Timeline
| Date | Event |
|---|---|
| May 23, 2025 | BAIH signs Call Option Agreement with Pierer Industrie AG and Pierer Konzerngesellschaft mbH |
| June 4, 2025 | First Call Exercise Notice issued for 26,000 PBAG shares |
| Oct 23, 2025 | Austrian Takeover Commission approval received |
| Nov 6, 2025 | Second Call Exercise Notice for remaining 24,000 PBAG shares |
| Nov 10, 2025 | European Commission Notification received |
| Nov 18, 2025 | Transaction completed; Bajaj takes full control |
Why this matters
The acquisition cements Bajaj Auto’s position as a global two-wheeler powerhouse, giving it access to premium European brands, advanced technologies, and international manufacturing expertise. With full downstream control over KTM and PMAG, Bajaj Auto can now strategically align product development, market expansion and innovation across continents.
Industry analysts expect significant synergy benefits as Bajaj integrates PBAG and streamlines collaboration across platforms and global markets.
