ASK Automotive Limited, India’s leading manufacturer of brake shoes and advanced braking systems for two-wheelers, has made an impactful presence at the Bharat Mobility Global Expo 2025. The event, held at Yashobhoomi, India International Convention & Expo Centre (IICC), Dwarka, New Delhi, runs from January 18 to 21, 2025, highlighting the company’s advancements and strategic expansions.
Key Highlights:
- AISIN ASK Launch: ASK Automotive’s joint venture, AISIN ASK India Private Limited, unveiled its innovative range of passenger car products, targeting the Independent Aftermarket across India, Nepal, Sri Lanka, and Bangladesh. This marks ASK Automotive’s debut into the four-wheeler product segment.
- Technological Leadership: The company showcased advanced braking systems, aluminum lightweight precision solutions, and safety control cables, emphasizing its focus on EV and export-oriented growth.
- Manufacturing Excellence: ASK Automotive operates state-of-the-art facilities strategically located close to key customers, backed by a robust in-house R&D, engineering, and design center.
- Industry Position: With over 50% market share in OEMs for two-wheeler brake systems, the company continues to diversify its product portfolio, reaffirming its leadership in the auto ancillary sector.
Strategic Collaborations: ASK Automotive has partnered with leading global players through four technical collaborations and two joint ventures, enhancing its ability to deliver cutting-edge solutions for automotive and non-automotive segments.
About AISIN Group: Founded in 1965, AISIN is a Japanese OE auto-component supplier ranked among the top 10 global Tier 1 automotive suppliers. Known for its focus on electrification and sustainability, AISIN brings innovative solutions to enhance driving safety and experience.
Commentary: The Bharat Mobility Global Expo 2025 has provided a platform for ASK Automotive to reinforce its commitment to innovation and strategic growth in the mobility sector. By entering the passenger vehicle market and unveiling new product lines, the company is poised for significant expansion in the Independent Aftermarket segment.
